bansbansbans’s blog :)

Zaman sekarang udah banyak banget iklan-iklan yang kreatif dalam segi gambar dan penyampaian pesannya. Ternyata kreatifitas juga bisa dituangkan dalam membuat iklan yang menarik dan persuasif. See of these pic!

Lifebuoy Handwash

Di iklan sabun cuci tangan dengan tag line “You eat what you touch” ini, sang pembuat bisa aja bikin maksud supaya kita cuci tangan sebelum nyentuh makanan. Pengibaratan tangan yang kotor sama aja kaya tikus yang jorok menurut saya lucu bgt apalagi tikusnya dibentuk seolah-olah cupcakes. hehe

Harley Davidson

 ”Stop Dreaming”. Only harley davisdson can make it real. hmm mungkin itu maksud si pembuat iklan. Di iklan ini digambarkan orang yang lagi megang kursi roda bermimpi kalo ia sedang naik harley. Kreatif dalam pengibaratan dan maksud iklannya.

Shcick

haha ini sedikit berlebihan sih, tapi lucu ko. Sampe jenggot di tato pun bisa ke cukur dengan kekuatan 4 siletnya. hehe

kalo yang ini iklan Indonesia gitu sih, tentang anti rokok. kreatif banget dengan nyamain tagline kaya produk-produk rokok tapi dengan perbedaan gambar, tagline dan pesan yang malah memberi inspirasi agar orang berhenti/menjauhi rokok.

Jadi, dibalik kreafitas ide-ide iklan yang sekarang semakin unik dan variatif pasti ada pesan tersembunyi yang ingin disampaikan. Asal kita pintar membaca, pasti ngejadiin iklan itu makin menarik dan terinspirasi.

For me, there are so much creative people in the world. But now, I am thinking of someone that makes me thankful that god give him an inspiration to make this addicted thing called “instant noodle”. Yes, I think the founder of instant noodle is very creative person. Do you know who the founder is? The founder of world’s first instant noodles and cup noodles is Momofuku Ando.

Momofuku Ando was the Taiwanese and Japanese founder and chairman of Nissin Food Products Co. Ltd., one of the biggest manufacturers of instant noodles today. He was dubbed as Mr. Noodle and The Noodle Papa. The history of instant noodle is beginning after the World War II, Japanese people are hungry, and war left the nation with food shortages. Ministry of Health tried to encourage people to eat bread made from wheat flour that was supplied by the United States. Ando wondered why bread was recommended instead of noodles, which were more familiar to Japanese people. So, Ando decided to develop the production of noodles by himself. The experience convinced him that “Peace will come to the world when the people have enough to eat”.

On August 25, 1958, at the age of 48, and after months of trial and error experimentation to perfect his flash-frying method, Ando marketed the first package of precooked instant noodles called Chicken Ramen. His noodles were boiled with flavoring, deep-fried with palm oil to remove moisture, and dried into a noodle cake.

1st chicken ramen

Then in September 18, 1971, Ando began the sales of his most famous product, Cup Noodles with the masterstroke of providing a waterproof polystyrene container.

Why I think he’s creative?

In my opinion, Nokia is the most creative company in the world. Nokia Corporation is the biggest telecommunication sector producer in the world. Why I think this company is creative? The history of this company before they come into telecommunication business is interesting. Maybe you will not believe this company before was produce wood product and tires. Nokia is found by Frederik Idestam in 1865. The first company was building in Finlandia. Before they focused on telecommunication business, Nokia had run some business, for example: paper, bicycle, shoes, computer, television, aluminum, and etc. But finally in 1981 Nokia was succeed in the first multinational cellular telephone and this product was called NMT (Nordic Mobile Telephony). The first GSM mobile telephone was introduced in 1991 by Nokia and this product was booming until now.

Nokia's regression

Today, Nokia has a 37% (and growing) share of the global cell-phone market, more than twice that of its closest competitor, Motorola. How? Because Nokia is the first mobile telephone company that introduce fashion design in their product. Nokia is the first companies that realize besides the function of mobile telephone are communication, the other things that important is fashion design. A two-tiered design process and bright colors are keys to success in India, China, and the Middle East. Now, more than 2100 series of Nokia had been produce, with the 54.000 workforce and had been sold in more than 130 countries all over the world.

Fashion Phone

In Indonesia, everybody knows Nokia and this cellular phone was use by most of Indonesian people. Nokia is easy to use, have many series with high technology features, and of course communication feel easy with Nokia. Nokia, Connecting People.

I want to googling to search the definition of creative. But then, I realize that must be so much definition of creative and I think why I just don’t write all that I know to answer the definition of creative. Then from my point of view, I have some word to explain what creativity is. In my opinion, creative is thinking something new, different and unique. From creative, we can go off from the pattern of sameness and think outside the box. Creative also give freedom in our thought to make imagination and visualization of all thing that hard to explain. In life, creative have power to increase the level of happiness.

Then why creative is important?

As I write above, creative can leave us from the pattern of sameness. Walk on the same pattern in life will make life feel bored and have no impression. Because of that, from now we can start to think more creative to create some new activity in our life in order to avoid us from boringness. Besides, have some new experience in life is important to increase the level of happiness. I start to think the example in my daily life. I think when we used to go to eat in different place everyday, it can be said as creative, isn’t it? Yes I think. ;p The thought of thinking a new and different food can push me to think creative. I always go out when I start starving and need some nutrient, but the thought of creative sometimes lead me to cook although the truth is I can’t cook. ;p So, I think being creative is important especially in my life. Thanks to the inventors like Alexander Graham Bell, Thomas Alva Edison, John Logie Baird and etc that make our life more alive and colorful. I end this writing with a quotes “To live a creative life, we must lose our fear of being wrong”(Joseph Chilton Pierce).